InterContinental Hotels Group (IHG) is a well-known leading hotel company. With over 16 brands marketed under four collections, the hotel group owns over 5400 hotels across nearly 100 countries. InterContinental Hotels Group has a rich history of innovative solutions and favors investing in technology to enhance customer, employee and owner experience with the brand. With this in mind, IHG turns to hybrid cloud for better IT alignment and satisfying broader business needs. With technology leadership investing in cloud and best IT practices, this group is always ahead with technology solutions to match the agile framework. With technology as an enabler, IHG uses cloud and advanced IT processes to enhance experiences and track the “Guest Journey”.
Here, we see the top three ways, IHG uses cloud to enable innovative and data-driven solutions for hotels to maximize revenue and minimize processes.
Driving Revenue through analytics
IHG has opted for Data and Cloud-based solutions to drive its revenue. Opting for services like Microsoft Azure and TravelClick, to maximize revenue through data-driven solutions using innovative and cloud-based technologies. With these solutions, IHG is empowered with data and analytics to enhance decision making, improve channel mix and increase revenue generated per available room. This would make the group more competitive and implement powerful strategies to cater to specific markets. Additionally, the hoteliers are provided with opportunities to understand the share of customers and opportunities for growth and revenue.
Smooth Experiences for Stakeholders
Employees, Guests, Owners and other stakeholders experience a smooth and friction-less journey with the hotel group through the automated responses and personalized content. This would enhance repeat business and cause changes in the management and communication channels. Additionally, this helps to align the IT budgets to the value provided in the business and help to give a comprehensive solution to the IT processes with regard to portfolio management, finances and investments, and supplier performance management along with supplier performance management. Overall, cloud adoption improves internal functional efficiency while smoothing the guest experience journey with the organization to build trust and repetitive business.
Simplified Deployment and IT Processes
Security, management services, automation and other tools are easy to deploy and implement using cloud services from cloud service providers like Microsoft Azure. InterContinental Hotels Group, now, spends lesser time with servers and work at information level. This is made possible due to easy deployment and management of applications and workloads. With most processes managed by the cloud service provider, IHG has less to no work with the cloud systems. This has enabled the company to look out of other areas needing more attention and identifying potential problems. This enables a holistic view of the organization outside the IT process.
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